Quick Infos

Professor Gerhard Wührer
Academic Director
Rector Reinhard Kannonier
Academic Director

Daniela Freudenthaler
Program Development
Sigrid Prammer
Program Management
Rule making. Rule breaking.
Keen to lead the creative process in a (more) professional manner?
Application:
Have any questions
or need advice?
We would be happy to return your call!![]()
Creative Process Leadership
Rule making. Rule breaking.
What is Creative Process Leadership?
- A strategic approach to the control of creative processes
- An educational program unparalleled in Europe
- A Master's program to qualify executives in industry and creative businesses
The OPPORTUNITY to achieve corporate excellence through
creativity
The KEY to differentiating oneself from the competition
through creative solutions
The POSSIBILITY to develop a complex understanding of the
creative process, transcending various disciplines and corporate
boundaries
A GOOD CHANCE to re-discover one's own passion for new and
visionary thinking
What qualifies our participants?
UNDERSTANDING
which structures creativity requires
SEEING
what interfaces must be taken into consideration when implementing innovative
solutions
RECOGNIZING
which tools are necessary to control the creative process
SENSING
what leadership competence is needed to push teams toward excellent
creative solutions
KNOWING
how to utilize creative potential
THINKING
in terms of networks and connections, in order to understand and
master complex situations
PLANNING
with strategic farsightedness that is visionary and authentic
