Keen to lead the creative process in a (more) professional manner?
Quick Infos
Professor Gerhard Wührer
Academic Director
Rector Reinhard Kannonier
Academic Director
Daniela Freudenthaler
Program Development
Sigrid Prammer
Program Management
Rule making. Rule breaking.
Keen to lead the creative process in a (more) professional manner?
Application:
Have any questions
or need advice?
We would be happy to return your call!
Program Content
The program focuses on holistic leadership of the creative process - interdisciplinary, cross-company and visionary.
Field of competence 1:
The Environment of Corporate Creative Processes
Field of competence 2:
Strategic Management of the Creative Process
Field of competence 3:
Networks and Cooperation
Field of competence 4:
Leadership and Control
Field of competence 5:
Social Competence and Personal Competence
Field of competence 6:
Methods of Creative Process Leadership
Many promising creative projects fall through as a result of a series of misunderstandings between service-providers and companies. Often the respective processes and expectations are too different, but even the language and the approach sometimes give the impression of two completely separate worlds. Bridging this gap between the creative industries and their industrial clients is the most important goal of the new Master's program "Creative Process Leadership".
In addition to a better understanding of the respective partner, it is above all a matter of integrating all related operations into the creative processes and consequently developing these more effectively than previously into a true management function. This promises to be an exciting and challenging task and I wish the study program every success in accomplishing it - not least in the interest of industrial enterprises themselves.
Gerhard Kürner
Head of Corporate Communications and Spokesman / voestalpine