Three new MBA programs and certificate courses on the topic of digitization
The “New Business Development in the Digital Economy” program provides the essential understanding of current digitization trends and shows what this means in concrete terms for your company. You receive the practical tools required in order to exploit the possibilities of digitization to the full for your company and realize growth potential. During the program, you gradually acquire the competence needed to push the digital transformation ahead in your organization.
The “Digital Transformation and Change Management” program offers you the tools needed to implement change and structural development initiatives on an individual, group and organizational level, and support the transformation processes triggered by digitization. Your know-how makes you a competent expert for holistic planning and the accompaniment of change management implementation and organizational development measures in the course of digital transformation.
The program “Digital Marketing Strategy and Communication” offers an excellent overview of the digitization-related trends and possibilities, which in particular relate to marketing and corporate communications. An important model for the development of digital strategies is the customer experience journey, which maps out the individual phases of the purchase decision process transited by the customer. The participants obtain an ability to develop a digital marketing strategy and also receive specialist knowledge in areas such as performance marketing, content, social media and mobile marketing and e-commerce.