who want to continue their education in a goal-oriented, practice-oriented, time- and location-independent way.

Contact form

facts & figures

Format & Commitment

Flexibles E-Learning Format:

  • 100% online (e-learning format)
  • time and location independent training
  • live Webinars
  • self-study under expert guidance
  • in supervised course groups


  • 5-week Online Course
  • Effort about 8 hours a week (flexible time schedule)
Program start

March 2020

Program fee

€ 990,– *

*plus VAT

Target Group
  • For future-oriented executives and strategy and product managers from any branch, who within their companies carry out targeted analyses of the growth potential provided by digitalization and are either currently working on digital business models, or will be in future.
  • Established start-ups with growth potential
  • IT-managers, who feel challenged to implement digitalization

No formal requirements.


Recommended prerequisites for admission:

  • Interest in and practical links with business model development
  • Current or future analysis of the growth potential created by digitalization

German, study material German/English


LIMAK certificate


Course Director „Digital Business Modelling“


Hubert Preisinger is a LIMAK expert in the fields of marketing, innovation, IT and sales



“The digital transformation is changing our society and hence companies. For the latter, it means both opportunities and hazards. Therefore, think though the various aspects on a business model level and enrich your business plan with digital elements, or identify the threats posed by competitors, who are infiltrating your area of activities with digital business models. This program offers a point of entry to these topics by means of concrete tools.”  


Digital transformation is a megatrend that is bringing lasting change to our society. For companies, this development means both opportunities and risks, and one of the possibilities for dealing with these is digital business modeling. During the LIMAK online course, digital models are designed on the basis of an existing business plan and their opportunities and consequences adjudged. The aim of the course is to enable the participants to analyze established business approaches, familiarize themselves with digital business models and then develop one of their own. The course represents a blend of expert impulses, best practice and a dialogue between the attendees and assignments, which can be completed individually and against the background of the challenges faced by the students in their companies. The course is also supplemented by feedback from its director and peer assessments within the group.

Specific Benefits

  • Analysis of the existing business plan
  • Best practice: learning from pioneering companies
  • Development of a digital business model
You would like to participate in the online course?

Online registration

Please fill in the following registration form. As soon as we have received your data, you will be contacted immediately with information on the next steps.




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Study Week 1

14 – 20 OCTOBER 2019

You will receive an introduction to the topic of business models and digitalization, and learn how to outline your current business plan using the business model canvas method.

Study Week 2

21 – 27 OCTOBER 2019

You become acquainted with the basic pattern, key elements and revenue plans of digital business models.

  • Webinar: inputs through an interactive live webinar
    5 p.m. on Wednesday, 23 October 2019

Study Week 3


You acquire an overview of the procedures, success factors and possible obstacles in connection with digital business models.

  • Webinar: inputs through an interactive live webinar
    5 p.m. on Wednesday, 30 October 2019

Study Week 4

4 – 10 NOVEMBER 2019

You become acquainted with the methodology on which the business model canvas is based and learn how you can use the canvas to design digital business models.

  • Webinar: inputs through an interactive live webinar
    5 p.m. on Wednesday, 6 November 2019

Study Week 5

11 – 17 NOVEMBER 2019

You employ the methods learned and gradually come to their realization on a step-by-step basis. You conclude the online course with the finished draft of a digital business model for your company.

Technical equipment and study materials

No special technical equipment is needed for participation in an online course. Apart from Internet access, all that is required are a laptop, tablet or smartphone and a headset (for webinars).

During the five study weeks, via the LIMAK Online Campus you will receive all the relevant documentation and assignments in the form of e-books, scientific articles, case studies and videos.

Within a pre-stated time, weekly assignments are to be carried out individually (e.g. quizzes for self-examination, checklists and reflection tasks).

Individual project work is also to be completed parallel to the weekly assignments with the aim of developing a digital business model step-by-step.

The LIMAK Online Campus is employed as a shared communications platform and can be used at any time for requests to the LIMAK program support team for (technical and organizational) assistance, contacts with the course director, or exchanges with colleagues during group forums.

You will be sent a link in advance for participation in the three live webinars in order that you can easily gain entry to the web meeting without the installation of additional software.

Participation in the webinars is compulsory. A recording of the webinar will be subsequently made available.



  • Are ECTS allocated for the online courses?
    There are no ECTS for LIMAK online courses.
  • What do I receive when I register for an online course?
    If you register for an online course, you will be given access to all the contributions and content that you require to complete the program and subsequently be awarded a certificate. This includes access to the LIMAK Online Campus and the entire content, which is presented through it in the form of consecutive, incremental weeks. During the individual learning weeks, electronic study materials (e.g. e-book, videos), assignments (e.g. quizzes, project work) and software for the webinars will be provided.
  • When do I receive access to the online learning units?
    You will have access to the Info Center and the first study week from the start of the course. You will thus receive all the necessary information for successful course completion and can begin working on the content and the initial assignments of the first study week. Subsequently, a further study week will be released in order to be able to guarantee you a structured, didactic and contentual structure.
  • Is technical support available during the course?
    During the entire duration of the online course, a LIMAK course assistant will be at your service. You will receive all the necessary information regarding technical equipment and an introduction to the appropriate tools (webinars, etc.) in the first study week. Furthermore, during the live webinars, the LIMAK course assistant is available for presentation and support.
  • Are there possibilities for dialogue with colleagues?
    Dialogue amongst the participants is extremely important and is promoted during the online course in various ways. On the learning platform, there is a chaired discussion forum for networking.
  • What happens if I fail to complete the online assignments in the given time?
    The pre-stated deadlines are structured on the basis of a didactic concept. The high quality of the online course program cannot be secured unless the assignments are also finished in the appropriate sequence. The LIMAK final certificate is only awarded when all the deadlines have been met.
  • May I also use the content and assignments following the end of the course?
    You may employ the content for up to three weeks after the course has been concluded. In order to obtain the LIMAK final certificate all assignments must be completed on time.
  • Do I receive a certificate even if I do not complete all the assignments?
    The online course is seen as having been passed when all the assignments (e.g. quizzes, project work, peer evaluation) have been carried out and you participated in all the webinars. Following the conclusion of the course, you will then receive a LIMAK certificate.
  • Is webinar attendance compulsory?
    Webinar participation is obligatory because owing to the related interactive exchanges and know-how communication, they represent a decisive part of the course.